Truly great coffee begins with the bean but not until the skilled roaster applies their craft is the true beauty and taste realized. The essence of roasting is to unlock and develop the characteristics of the bean to the peak of perfection.  Achieving perfection is not luck or science, but the result of years of dedication to the art and passion of roasting.   We're very particular about the beans we buy. Premium, high grown, washed Arabican beans are literally hand selected by our Master Roaster. We know there's a huge difference in beans, and knowing which beans to buy is paramount in producing a coffee that has earned us the reputation of "The Best Coffee In Town"® . Traveling to growing regions of the world, is part of what we do to find the best coffees and bring them home. Seems like a lot of trouble, we know...but we think it's worth it.   We use only the TOP 10% of all the Washed Arabican Coffees available in the world today. We roast in small batches which enables us to guarantee freshness. The Roast Our Master Roaster meticulously roasts our beans in small batches to insure the peak flavor level for each particular variety of coffee. Roasting is a critical step in the quality control process because under-roasting produces a coffee whose flavor is weak and under developed, whereas over-roasting produces a coffee with a burnt flavor. Great skill is required to achieve the perfect balance since the difference of just a few seconds in the roasting process can be critical. The Freshness We go to extremes to make sure that our coffees reach you "Roaster Fresh". Immediately after roasting, our coffees are placed in special packages which seal out air that can quickly make coffee stale, while trapping inside, the intoxicating flavor and aroma. For maximum aroma and flavor, we recommend that you grind your coffee just before brewing. When you taste the smooth, rich flavor, you will discover "The Best Coffee in Town"®